Britons ‘want kitchens with wow factor’

Britons are looking for kitchen designs that offer the “wow factor”, according to one expert.

Ronnie Whelan, editor of Essential Kitchen Bathroom Bedroom magazine, said many residential property owners take their inspiration from a “growing band” of celebrity chefs who have sparked a trend for entertaining at home.

She added that the new year is when most people who are thinking about bringing in the builders for some home improvements will start to research the kind of cabinets and appliances they want.

“It is a big investment and you don’t want to get it wrong,” Ms. Whelan commented.

According to Kitchens International, one of the hot design trends for 2011 will be having a highly personalised style that mixes and matches different looks.

Home owners are also expected to opt for “natural materials and organic shapes”.

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