Small firms and individuals looking to construct homes might find that using builders in certain parts of London pays off.
This is because Gem Invest has revealed some areas of the English capital are more prone to growth than others.
It has given its gold award to Kensington, where it said demand will always be strong and prices are sure to rise.
As such, financing the building of new real estate in this area is likely to be a lucrative move in 2012 and beyond.
However, it is not only the luxurious west London zone that presents ideal opportunities and building projects, as the company also named Southwark as somewhere with the potential to boom.
Finally, it noted Wandsworth and Battersea is a borough worthy of consideration, as property prices continue to head skywards there.
The 14th quarterly Property Tracker survey conducted by the Building Societies Association recently found the housing market is enjoying a more positive outlook at the moment, with 44 per cent suggesting it is a good time to buy a property.
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