{"id":31876,"date":"2020-05-14T15:10:41","date_gmt":"2020-05-14T14:10:41","guid":{"rendered":"https:\/\/www.ratedpeople.com\/blog\/?p=31876"},"modified":"2021-04-30T12:05:38","modified_gmt":"2021-04-30T11:05:38","slug":"offline-tradespeople-losing-out-on-over-7k-from-millennial-market","status":"publish","type":"post","link":"https:\/\/www.ratedpeople.com\/blog\/offline-tradespeople-losing-out-on-over-7k-from-millennial-market","title":{"rendered":"Offline tradespeople losing out on over \u00a37k from millennial market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">According to some recent <a href=\"https:\/\/newsroom.plus.net\/blueprint\/\" target=\"_blank\" rel=\"noopener noreferrer\">research by Plusnet<\/a>, 41% of millennial homeowners are unlikely to do their own home improvements, and the majority will only book a tradesperson online. So, with 17 million millennials currently living in the UK, now is the time for tradespeople to boost their online presence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What are millennials looking for in an online presence?<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"511\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2020\/05\/millenials-2.jpg\" alt=\"Two young people looking at a laptop screen together\" class=\"wp-image-31883\" srcset=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14142803\/millenials-2.jpg 766w, https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14142803\/millenials-2-498x332.jpg 498w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Over 55% of millennials (aged 23 \u2013 38 at time of writing) avoid speaking to a tradesperson in person, or over the phone, wherever possible. Instead, they look at online reviews and social media posts to find someone suitable for their job. 1 in 4 say they even would not hire someone with no social media accounts!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How much money can I make by promoting my business online?<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"511\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2020\/05\/millenials-3.jpg\" alt=\"Tradesperson taking payment on a card machine\" class=\"wp-image-31882\" srcset=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14142700\/millenials-3.jpg 766w, https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14142700\/millenials-3-498x332.jpg 498w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On average, millennials spend \u00a3320.22 on tradespeople annually, which is \u00a329 more than the national average. With just two new customers per month, Plusnet says that tradespeople could add a massive \u00a37,685 to their pay packet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What kind of jobs are millennials looking for?<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"455\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2020\/05\/millenials-4.jpg\" alt=\"A painter and decorator being greeted by his customer\" class=\"wp-image-31884\" srcset=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14142906\/millenials-4.jpg 766w, https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14142906\/millenials-4-559x332.jpg 559w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Although many millennials do get stuck into DIY themselves, it seems that those who choose not to favour the online route to find the help they need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Plusnet, the millennial generation turns to professionals for jobs like painting walls (47%), but they&#8217;re also interested in bigger projects too. In the <a href=\"https:\/\/www.ratedpeople.com\/blog\/the-rated-people-home-improvement-trends-report-2020\" target=\"_blank\" rel=\"noopener noreferrer\">Rated People Home Improvement Trends Report: 2020<\/a>, we found that they\u2019re planning everything from building walls between rooms to installing new staircases this year.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How can I get my business visible online?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A quick and easy way to earn positive homeowner reviews of your work is to join Rated People, if you aren&#8217;t already on the platform. We are the UK\u2019s number 1 online marketplace connecting homeowners with tradespeople. More than 50,000 tradespeople use our site to access over 1 million job leads posted by homeowners each year. Once you complete a job, the homeowner leaves a review of your work, which is added to your online profile page for future clients to see.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"455\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2020\/05\/millenials-5.jpg\" alt=\"Tradesperson working with papers and a laptop\" class=\"wp-image-31885\" srcset=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14143016\/millenials-5.jpg 766w, https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2020\/05\/14143016\/millenials-5-559x332.jpg 559w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatives include building a business website using one of the many DIY website options out there, but the most important thing is to have a social media presence. You should make regular posts to your business social accounts, whether that&#8217;s Instagram, Facebook or Twitter, and showcase examples of your work with photos and videos. If you have a Rated People account, you should keep your profile updated with those images too. For help with optimising your profile, check out our <a rel=\"noreferrer noopener\" aria-label=\"Update your Rated People profile video (opens in a new tab)\" href=\"https:\/\/www.ratedpeople.com\/blog\/update-your-rated-people-profile\" target=\"_blank\">Update your Rated People profile video<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more advice on how to collect reviews, read our <a href=\"https:\/\/www.ratedpeople.com\/blog\/tips-for-collecting-reviews-and-building-your-online-reputation\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tips for collecting reviews and building your online reputation (opens in a new tab)\">tips for collecting reviews and building your online reputation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To read about sharing your ratings in social, head to our <a href=\"https:\/\/www.ratedpeople.com\/blog\/share-your-ratings-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Trade Advice Centre (opens in a new tab)\">Trade Advice Centre<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;d like to find out more about a Rated People membership, you can <a href=\"https:\/\/www.ratedpeople.com\/tradesmen\/signup\/enquiry#form-section\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch with us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to some recent research by Plusnet, 41% of millennial homeowners are unlikely to do their own home improvements, and the majority will only book a tradesperson online. So, with 17 million millennials currently living in the UK, now is the time for tradespeople to boost their online presence. What are millennials looking for in &hellip;<\/p>\n","protected":false},"author":61,"featured_media":31883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3093,2944],"tags":[3113],"class_list":["post-31876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-advice","category-trade","tag-trade-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tradespeople with no online presence are losing revenue | Rated People<\/title>\n<meta name=\"description\" content=\"New research by Plusnet shows that most millennials find tradespeople online. 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