{"id":36257,"date":"2021-03-16T08:30:00","date_gmt":"2021-03-16T08:30:00","guid":{"rendered":"https:\/\/www.ratedpeople.com\/blog\/?p=36257"},"modified":"2021-04-30T11:57:48","modified_gmt":"2021-04-30T10:57:48","slug":"how-to-take-great-photos-of-your-work","status":"publish","type":"post","link":"https:\/\/www.ratedpeople.com\/blog\/how-to-take-great-photos-of-your-work","title":{"rendered":"How to take great photos of your work"},"content":{"rendered":"\n

Word-of-mouth plays a big part in attracting new customers for most tradespeople. But, with people spending more time on the internet during the coronavirus (COVID-19) pandemic, an increasing number of homeowners are heading online to find a tradesperson. This means that having a strong online presence on Google, social media<\/strong><\/a> and trade websites like Rated People<\/strong><\/a>, is a necessity for reaching them. Photos of your previous work are one of the most important things that homeowners want to see when they\u2019re looking at your online profiles.<\/p>\n\n\n\n

Share photos of your work with us and we’ll post them on our social media profiles to help you get your name out there! Simply tag us @RatedPeople or email them to us: social@ratedpeople.com.<\/p>\n\n\n\n

Find out how taking photos of your work can help you win more work, as well as our top tips on how to take good ones, below.<\/p>\n\n\n\n

The benefits of taking good photos of your work<\/strong><\/h2>\n\n\n\n
\"Person<\/figure>\n\n\n\n

1. Earn up to \u00a37k more by showcasing your skillset<\/h3>\n\n\n\n

55% of millennials (aged 23-38 at the time of writing) only look at social media posts and online reviews to find someone to do work in their home. So, good photos of the different work you\u2019ve done shows them that you\u2019re skilled and are likely to be able to do what they\u2019re looking for.<\/p>\n\n\n\n

By winning millennial customers, you could add \u00a37,685 to your pay packet, according to Plusnet<\/strong><\/a>.<\/p>\n\n\n\n

2. Become a source of home inspiration<\/h3>\n\n\n\n

Photos help potential customers visualise what similar work could look like when it\u2019s done in their home. If your work appeals to them, they\u2019ll be more likely to remember your name or to save, bookmark or screenshot your profile. This means you\u2019ll be front of mind when they need work doing.<\/p>\n\n\n\n

3. Stand out from the competition<\/h3>\n\n\n\n
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40% of customers say that seeing practical examples of work is one of the most important factors that help them decide on which tradesperson to hire, according to AXA<\/strong><\/a>. So, having a good photo portfolio is essential for making you stand out from the competition.<\/p>\n\n\n\n

4. Remind people that you\u2019re available in their area<\/h3>\n\n\n\n

Lots of people are trying to support local businesses during the difficult time caused by the coronavirus pandemic. With lockdown easing, many of them will want to boost their local economy and keep their community alive. They’ll do this by continuing to support small businesses like yours. When you take photos of your work and share the broad location of where it took place (not the exact address, but the city or neighbourhood), homeowners will know that you\u2019re available to work in their area.<\/p>\n\n\n\n

5. Build trust<\/h3>\n\n\n\n

Your photos are proof of your work. So, they reassure potential customers that you\u2019re actually operating and have recently completed work. That way, they can be sure you\u2019re a real business and aren\u2019t a rogue trader.<\/p>\n\n\n\n

When you share work that\u2019s of a high quality, or considered difficult to complete, then you’ll be seen as a company that knows what you\u2019re doing.<\/p>\n\n\n\n

6. Reassure potential customers<\/h3>\n\n\n\n

Taking pictures of you or your team working safely and as cleanly as possible reassures customers that you’ll:<\/p>\n\n\n\n