{"id":39206,"date":"2021-08-02T15:14:23","date_gmt":"2021-08-02T14:14:23","guid":{"rendered":"https:\/\/www.ratedpeople.com\/blog\/?p=39206"},"modified":"2021-10-21T15:03:22","modified_gmt":"2021-10-21T14:03:22","slug":"how-to-grow-your-trades-business","status":"publish","type":"post","link":"https:\/\/www.ratedpeople.com\/blog\/how-to-grow-your-trades-business","title":{"rendered":"How to grow your trades business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Demand for tradespeople is still very high. UK homeowners that re-evaluated their housing priorities during the coronavirus pandemic are enjoying the post-lockdown opportunity to transform their homes to meet their changing needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help ambitious tradespeople make the most of this demand, here are some top trades <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/category\/trade\/business-advice\" target=\"_blank\" rel=\"noreferrer noopener\">business<\/a><\/strong> growth tips.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#e7e7e7\"><em><strong><em><strong>\u201cThis is boom time, gold rush, go out, mark your mark.\u201d \u2013 Adrienne Minster<\/strong><\/em><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Go after the jobs you want<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"509\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2021\/08\/grow-your-trades-business-1.jpg\" alt=\"Smiling tradesperson standing in front of work van\" class=\"wp-image-39209\" srcset=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/02145700\/grow-your-trades-business-1.jpg 766w, https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/02145700\/grow-your-trades-business-1-500x332.jpg 500w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When you do the work you\u2019re most interested in, your trades business will be much more enjoyable. There\u2019s a wide variety of different home improvement jobs available across the UK at the moment, so now\u2019s the time to go after the leads you want, whether that\u2019s a specific type of job, or work in a different area than you currently cover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, tradespeople using <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/why-rated-people-is-worth-it-for-tradespeople\" target=\"_blank\" rel=\"noreferrer noopener\">Rated People<\/a><\/strong> have a stronger than ever chance of winning work if they make a good impression, with consumer demand being so high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I you&#8217;re new to Rated People, we offer lead generation that\u2019s:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cost effective:<\/strong> You only pay to quote for the jobs you want.<\/li><li><strong>Quick, and puts you in control:<\/strong> There are no shortlists or waiting for the phone to ring. We also offer a directory bolt-on too, if you\u2019re interested in taking calls directly from homeowners.<\/li><li><strong>Customisable:<\/strong> You can select the area you\u2019d like to work in, as well as the exact type of work you\u2019re interested in, and we\u2019ll create a personalised lead list for you.<\/li><\/ul>\n\n\n\n<center><a style=\"background-color: #84b818; border-radius: 8px; color: #ffffff; display: inline-block; line-height:23px; color: #ffffff; text-transform: uppercase; letter-spacing: 1px; text-align: center; text-decoration: none; width: 360px; margin-top: 30px; margin-bottom: 20px; padding-top: 10px; padding-bottom: 10px;\" href=\"https:\/\/www.ratedpeople.com\/tradesmen\/signup\/enquiry#form-section\"><font color=\"#ffffff\"><strong>Enquire now<\/strong><\/font><\/a><\/center>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Put yourself in the homeowner\u2019s shoes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Repeat business from customers is great but to grow your customer base you want to target the people that don\u2019t already know about your business. Think about how your customers will be looking for a company like yours. The best way to go about that is to improve your <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/offline-tradespeople-losing-out-on-over-7k-from-millennial-market\" target=\"_blank\" rel=\"noreferrer noopener\">online presence<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a website, it should rank highly on Google when someone searches your company\u2019s name. But, people that have never heard of your company before will be using search terms like \u2018builder in Brighton\u2019, so it\u2019s important to optimise your website so it appears high up in the rankings for multiple search terms. If you don\u2019t know how to do that, you don\u2019t have a big budget, or you don\u2019t have a website at all, your <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/update-your-rated-people-profile\" target=\"_blank\" rel=\"noreferrer noopener\">Rated People profile page<\/a><\/strong> can be an alternative that\u2019s search engine-optimised and does the hard work for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/social-media-marketing-a-quickstart-guide-for-tradespeople\" target=\"_blank\" rel=\"noreferrer noopener\">Social media<\/a><\/strong> is another great way to connect with prospective customers. You can share pictures of your work, links to relevant news articles and other interesting content for free to get on their radar. If you have a budget, consider paid advertising too. That way, you can target relevant audiences with ads that familiarise them with your company.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Do what you do well<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"511\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2021\/08\/grow-your-trades-business-2.jpg\" alt=\"Business growth tips: Carpenter using laptop in workshop\" class=\"wp-image-39208\" srcset=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/02145648\/grow-your-trades-business-2.jpg 766w, https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/02145648\/grow-your-trades-business-2-498x332.jpg 498w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Learning how to improve your search engine optimisation (SEO) takes up time that you could be spending on perfecting your craft or training up other new tradespeople to be able to expand your business services or simply take on more work. By using the support and technology available through Rated People, you\u2019ll have more time to spend on the tools without sacrificing business growth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside a profile with built-in SEO, you\u2019ll also save time on tracking leads (for good business management) and invoicing with our handy <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/its-now-easier-to-manage-your-leads-using-the-trades-app\" target=\"_blank\" rel=\"noreferrer noopener\">Lead Tracker<\/a><\/strong> on our Trades app. Plus, we offer <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/save-money-daily-with-rated-peoples-member-benefits-premium\" target=\"_blank\" rel=\"noreferrer noopener\">over 200 exclusive discounts<\/a><\/strong> to reduce the everyday expenses of running your trades business.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Upskill yourself and your employees<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tradespeople that can install energy-efficient home improvements such as wall insulation, solar panels and heat pumps are in high demand. You can add relevant eco skills to your Rated People profile, to increase your chances of winning <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/eco-jobs-and-green-work-get-your-business-ready\" target=\"_blank\" rel=\"noreferrer noopener\">new green trades work<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, 35% of homeowners <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/the-2020-rated-people-home-improvement-trends-report\" target=\"_blank\" rel=\"noreferrer noopener\">told us<\/a><\/strong> they\u2019d be more likely to hire a tradesperson if they were more eco-friendly. So, look at your business\u2019s processes to see how you can become greener and appeal to potential customers. For example, you could go paperless or switch to buying from green suppliers. <strong><a href=\"https:\/\/www.ratedpeople.com\/blog\/tips-to-make-your-business-more-eco-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Check out our blog post: Tips to make your business more eco-friendly, for more green business growth tips<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Define what success means to you<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"511\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2021\/08\/grow-your-trades-business-3.jpg\" alt=\"Child handing plumber father tools and equipment\" class=\"wp-image-39207\" srcset=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/02145639\/grow-your-trades-business-3.jpg 766w, https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/02145639\/grow-your-trades-business-3-498x332.jpg 498w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Growing your business can seem daunting at first. So, it\u2019s important to set yourself a goal. Whether you want to set up a family business with a small team or scale up into a massive business such as a big franchise, set yourself a goal that feels right for you. Remember, successful business growth looks different for each tradesperson.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-39206-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2021\/08\/This-wave-wont-come-again.mp4?_=1\" \/><a href=\"https:\/\/www.ratedpeople.com\/blog\/assets\/2021\/08\/This-wave-wont-come-again.mp4\">https:\/\/www.ratedpeople.com\/blog\/assets\/2021\/08\/This-wave-wont-come-again.mp4<\/a><\/video><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#e7e7e7\"><strong>Make the most of this once-in-a-generation wave of demand for your trade. For more trades business growth tips, listen to the latest edition of Alison Warner\u2019s <a href=\"https:\/\/evolveandgrowcoaching.com\/resources\/podcast\" target=\"_blank\" rel=\"noreferrer noopener\">The Evolve &amp; Grow Podcast Show featuring Rated People CEO, Adrienne Minster<\/a>.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get \u00a350 free credit when you join us<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Simply fill in our <strong><a href=\"https:\/\/www.ratedpeople.com\/tradesmen\/signup\/enquiry#form-section\" target=\"_blank\" rel=\"noreferrer noopener\">enquiry form<\/a><\/strong> \u2013 make sure to include your phone number so the team can get in touch. Then, someone from our friendly team will give you a call to find out more about your business plans. All you need to do is quote \u2018GROW50\u2019 and we\u2019ll add \u00a350 credit to your account if you decide to use Rated People to help grow your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand for tradespeople is still very high. UK homeowners that re-evaluated their housing priorities during the coronavirus pandemic are enjoying the post-lockdown opportunity to transform their homes to meet their changing needs. To help ambitious tradespeople make the most of this demand, here are some top trades business growth tips. \u201cThis is boom time, gold &hellip;<\/p>\n","protected":false},"author":61,"featured_media":39209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3093,2944],"tags":[3140,3119,3113,2872],"class_list":["post-39206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-advice","category-trade","tag-business-advice","tag-small-businesses","tag-trade-feature","tag-tradesman-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business growth tips: How to build your trades business | Rated People<\/title>\n<meta name=\"description\" content=\"Demand for tradespeople is higher than ever. 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Rated People gives you business growth tips that you can use to expand your trades business now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ratedpeople.com\/blog\/how-to-grow-your-trades-business\" \/>\n<meta property=\"og:site_name\" content=\"Rated People Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ratedpeople\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-02T14:14:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-21T14:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/02145700\/grow-your-trades-business-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"766\" \/>\n\t<meta property=\"og:image:height\" content=\"509\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amina\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business\"},\"author\":{\"name\":\"Amina\",\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/#\\\/schema\\\/person\\\/a711baa7e8b6786abed5f738809bb2cb\"},\"headline\":\"How to grow your trades business\",\"datePublished\":\"2021-08-02T14:14:23+00:00\",\"dateModified\":\"2021-10-21T14:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business\"},\"wordCount\":896,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rp-prod-wordpress-b-content.s3.amazonaws.com\\\/assets\\\/2021\\\/08\\\/02145700\\\/grow-your-trades-business-1.jpg\",\"keywords\":[\"business advice\",\"small businesses\",\"Trade feature\",\"tradesman tips\"],\"articleSection\":[\"Business advice\",\"Trade\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business\",\"url\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business\",\"name\":\"Business growth tips: How to build your trades business | Rated People\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/how-to-grow-your-trades-business#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rp-prod-wordpress-b-content.s3.amazonaws.com\\\/assets\\\/2021\\\/08\\\/02145700\\\/grow-your-trades-business-1.jpg\",\"datePublished\":\"2021-08-02T14:14:23+00:00\",\"dateModified\":\"2021-10-21T14:03:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ratedpeople.com\\\/blog\\\/#\\\/schema\\\/person\\\/a711baa7e8b6786abed5f738809bb2cb\"},\"description\":\"Demand for tradespeople is higher than ever. 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