{"id":39453,"date":"2021-08-27T12:58:32","date_gmt":"2021-08-27T11:58:32","guid":{"rendered":"https:\/\/www.ratedpeople.com\/blog\/?p=39453"},"modified":"2021-08-27T12:58:35","modified_gmt":"2021-08-27T11:58:35","slug":"admin-tips-and-tools-to-make-marketing-easier","status":"publish","type":"post","link":"https:\/\/www.ratedpeople.com\/blog\/admin-tips-and-tools-to-make-marketing-easier","title":{"rendered":"Admin tips and tools to make marketing easier"},"content":{"rendered":"\n

A tradesperson\u2019s job can seem never-ending at times. You\u2019re completing trades work, sorting out business admin<\/a><\/strong> and focusing on providing great customer service<\/a><\/strong>. That means marketing<\/a><\/strong> your business can sometimes creep further and further down your priority list. However, effective marketing will attract new customers, which is important to keep your business going and growing.<\/p>\n\n\n\n

Here are 5 tips and tools that you can use to make marketing<\/a><\/strong> your business quicker and easier, so you\u2019ll save time without sacrificing business growth<\/a><\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Use automation tools like chatbots<\/strong><\/h2>\n\n\n\n
\"Chatbot<\/figure>\n\n\n\n

As a tradesperson, you\u2019re busy on the tools during the day \u2013 which is when many enquiries from potential customers might come in. Install a chatbot on your website or social media platforms to automate that process and answer common questions that your customers have, in real time. For example, a customer can type \u201cHow much does an annual service cost?\u201d into the live chat, and the chatbot will reply with the relevant answer that you\u2019ve pre-prepared. In this way, you can reduce the risk of a potential customer being lost because they can\u2019t contact you immediately. Plus, it\u2019ll save you the time and effort that you currently spend answering those repeat questions!<\/p>\n\n\n\n

<\/div>\n\n\n\n

Schedule your social media posts in advance<\/strong><\/h2>\n\n\n\n

One of the top tips our social media manager, Sarah, gives in our social media marketing guide<\/a><\/strong> is to set aside some time every week to schedule your upcoming posts. That way, you won\u2019t fall behind when you\u2019re busy on a job.<\/p>\n\n\n\n

Social media management platforms such as Sprout Social<\/strong><\/a> and Hootsuite<\/strong><\/a> allow you to schedule posts to go live on a certain date and time. Plus, many platforms offer you suggestions for the best times to post, based on audience research, so you\u2019ll get the best performance from your content.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Set aside time to answer comments<\/strong><\/h2>\n\n\n\n
\"Marketing<\/figure>\n\n\n\n

Social media marketing is more than just posting content. You\u2019ll need to respond to queries, comments and other engagements that you get, too. This shows your audience (and potential customers) that you\u2019re willing to help them out. Plus, it will encourage them to engage on future posts as they know they won\u2019t be ignored.<\/p>\n\n\n\n

A social media management platform will bring all your comments across all your social media profiles into one place, so it\u2019s easier for you to respond to them.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Use a CRM platform<\/strong><\/h2>\n\n\n\n

Customer Relationship Management (CRM) software manages all of your interactions with customers; past, current and potential. Once someone fills in a contact form on your website, social media profiles or elsewhere online, your CRM software will send them emails at the right points in the customer journey. For example, a potential customer will get an email soon after they\u2019ve completed their form. If they don\u2019t make a booking by a certain date, they\u2019ll get a follow up email with more information, about your services or special offers for example, to encourage them to hire you. That way, you won\u2019t lose potential leads.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Create a content calendar for blog posts<\/strong><\/h2>\n\n\n\n
\"Person<\/figure>\n\n\n\n

It only takes a second to forget a good idea if you don\u2019t write it down. When you have a good idea for a blog post on your website, such as a specific challenge that you\u2019ve encountered on a job or a new trend that applies to your trade, add it into your content calendar so you\u2019ll remember it. Plus, when all of your upcoming blog posts are laid out clearly so you can see them all at once, you can easily rearrange them into an order that makes sense. You don\u2019t want three blog posts in a row to be about the same topic, after all.<\/p>\n\n\n\n

For more marketing, finance and business management tips, head to our Trade Advice Centre<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A tradesperson\u2019s job can seem never-ending at times. You\u2019re completing trades work, sorting out business admin and focusing on providing great customer service. That means marketing your business can sometimes creep further and further down your priority list. However, effective marketing will attract new customers, which is important to keep your business going and growing. …<\/p>\n","protected":false},"author":61,"featured_media":39456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[3093,2944],"tags":[3140,2960,3202,3119,3113],"class_list":["post-39453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-advice","category-trade","tag-business-advice","tag-marketing","tag-small-business-marketing","tag-small-businesses","tag-trade-feature"],"acf":false,"featured_image_src":"https:\/\/rp-prod-wordpress-b-content.s3.amazonaws.com\/assets\/2021\/08\/13165807\/marketing-admin-2.jpg","author_info":{"display_name":"Amina","author_link":"https:\/\/www.ratedpeople.com\/blog\/author\/amina-sinclair-dialloratedpeople-com"},"yoast_head":"\nAdmin tips and tools to make marketing easier | Rated People<\/title>\n<meta name=\"description\" content=\"Make marketing your business easier by using tools and tips to make it marketing admin more efficient. 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