Business adviceTrade

How to grow your trades business

Demand for tradespeople is still very high. UK homeowners that re-evaluated their housing priorities during the coronavirus pandemic are enjoying the post-lockdown opportunity to transform their homes to meet their changing needs.

To help ambitious tradespeople make the most of this demand, here are some top trades business growth tips.

“This is boom time, gold rush, go out, mark your mark.” – Adrienne Minster

Go after the jobs you want

Smiling tradesperson standing in front of work van

When you do the work you’re most interested in, your trades business will be much more enjoyable. There’s a wide variety of different home improvement jobs available across the UK at the moment, so now’s the time to go after the leads you want, whether that’s a specific type of job, or work in a different area than you currently cover.

Plus, tradespeople using Rated People have a stronger than ever chance of winning work if they make a good impression, with consumer demand being so high.

I you’re new to Rated People, we offer lead generation that’s:

  • Cost effective: You only pay to quote for the jobs you want.
  • Quick, and puts you in control: There are no shortlists or waiting for the phone to ring. We also offer a directory bolt-on too, if you’re interested in taking calls directly from homeowners.
  • Customisable: You can select the area you’d like to work in, as well as the exact type of work you’re interested in, and we’ll create a personalised lead list for you.
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Put yourself in the homeowner’s shoes

Repeat business from customers is great but to grow your customer base you want to target the people that don’t already know about your business. Think about how your customers will be looking for a company like yours. The best way to go about that is to improve your online presence.

If you have a website, it should rank highly on Google when someone searches your company’s name. But, people that have never heard of your company before will be using search terms like ‘builder in Brighton’, so it’s important to optimise your website so it appears high up in the rankings for multiple search terms. If you don’t know how to do that, you don’t have a big budget, or you don’t have a website at all, your Rated People profile page can be an alternative that’s search engine-optimised and does the hard work for you.

Social media is another great way to connect with prospective customers. You can share pictures of your work, links to relevant news articles and other interesting content for free to get on their radar. If you have a budget, consider paid advertising too. That way, you can target relevant audiences with ads that familiarise them with your company.

Do what you do well

Business growth tips: Carpenter using laptop in workshop

Learning how to improve your search engine optimisation (SEO) takes up time that you could be spending on perfecting your craft or training up other new tradespeople to be able to expand your business services or simply take on more work. By using the support and technology available through Rated People, you’ll have more time to spend on the tools without sacrificing business growth. 

Alongside a profile with built-in SEO, you’ll also save time on tracking leads (for good business management) and invoicing with our handy Lead Tracker on our Trades app. Plus, we offer over 200 exclusive discounts to reduce the everyday expenses of running your trades business.

Upskill yourself and your employees

Tradespeople that can install energy-efficient home improvements such as wall insulation, solar panels and heat pumps are in high demand. You can add relevant eco skills to your Rated People profile, to increase your chances of winning new green trades work.

Plus, 35% of homeowners told us they’d be more likely to hire a tradesperson if they were more eco-friendly. So, look at your business’s processes to see how you can become greener and appeal to potential customers. For example, you could go paperless or switch to buying from green suppliers. Check out our blog post: Tips to make your business more eco-friendly, for more green business growth tips.

Define what success means to you

Child handing plumber father tools and equipment

Growing your business can seem daunting at first. So, it’s important to set yourself a goal. Whether you want to set up a family business with a small team or scale up into a massive business such as a big franchise, set yourself a goal that feels right for you. Remember, successful business growth looks different for each tradesperson.

Make the most of this once-in-a-generation wave of demand for your trade. For more trades business growth tips, listen to the latest edition of Alison Warner’s The Evolve & Grow Podcast Show featuring Rated People CEO, Adrienne Minster.

Get £50 free credit when you join us

Simply fill in our enquiry form – make sure to include your phone number so the team can get in touch. Then, someone from our friendly team will give you a call to find out more about your business plans. All you need to do is quote ‘GROW50’ and we’ll add £50 credit to your account if you decide to use Rated People to help grow your business!

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